How do you explain the taste of water? It is hard to do but most of us know what water tastes good and what doesn’t. We recently performed a blind taste test on some of the most popular brands of water you can find in Southeast Wisconsin, including Milwaukee’s own tap water. The test was conducted by non-partial participants, to see what they felt was the best tasting water and why. Check out the results!
| Brands Tested | Brand Source | Type |
| Eternal | Allegheny Mountains Springbrook Springs, New York | Spring |
| Smart Water | Undefined – not available on label or website | Distilled |
| Aquafina | Artesian aquifer | Purified |
| Fiji | Uaqara, Viti Levu, Fiji Islands | Spring |
| Century Springs | Genesee spring, Genesee, Wisconsin | Spring |
| Life Water | Undefined – not available on label or website | Purified, pH balanced, with electrolytes |
| Milwaukee Tap Water | Milwaukee tap Water from 53204 | Tap |
| Core Hydration | Undefined – not available on label or website | Ultra-purified, pH balanced with electrolytes and minerals |
Part 1: Blind Taste TestThe best tasting water of the 8 tested: (Tie) – Century Springs and Smart Water
Part 2: Head to Head Comparison See if your favorites made the tasters favorites! Best tasting purified/distilled water Smart WaterLeast Tasting purified/distilled water: Core Hydration Best tasting Spring Water: (Tie) -FIJI and Century Springs Least tasting Spring Water: Eternal Water Learn more about Century Springs water.Part 3: Expensive tasting or not? During the test, we asked our tasters to tell us if they considered the water they were tasting an expensive bottle of water ($2 or more per bottle).
The water most considered expensive tasting: AquafinaActual price: Below $2/bottle The water most considered inexpensive tasting: FIJIActual price: $2 or more/bottle With these tests there was a quick realization that that highly expensive bottle of water doesn’t always taste the best. So, what are you paying for, the bottle, the label the marketing? Looking for your own Private Label bottles? Palm Springs is launching its own Private Label division. Now you can have the best tasting water with your own logo or specialty artwork on the bottle.